It’s official. On Wednesday, 1/31 Jet Set Print became proud members of the Greater Regional Sanford Chamber of Commerce. www.sanfordchamber.com
Brian Stanley told the Sanford Chamber members that he proud to be serving Volusia, Seminole and Orange Counties.
We’re the official printer for vendors out of town who need printing for trade shows at the Orlando Orange County Convention Center.
Jet Set Print * 407.339.1900
orlando printing, orlando printers, printers in orlando
The Orlando Orange County Convention Center is Florida’s #1 convention and trade show facility. Located in Orlando, Florida, USA, The Orlando Orange County Convention Center boasts over two million square feet of exhibit and meeting space. The Orlando Orange County Convention Center can host large events or intimate private sales meetings
Whether you need brochures, banners or folders. We deliver right to the Orlando Convention Center in Orlando, Florida
www.jetsetink.com 407.339.1900
Is one of the goals of your business-to-business advertising sales lead generation for your salespeople, representatives, distributors or resellers? Consider these proven lead generation techniques gleaned from working with over 170 companies and some of the best marketers in the business.
Have you seen the ads showing butterflies and oil wells co-existing, illustrating the oil company’s concern for the environment? This kind of advertising may do a lot to improve the company’s image, but it isn’t designed to generate B2B sales leads.
If B2B sales leads generation is what you want, focus your advertising’s message on the benefits and applications of your products or services. Then let the layout and design of your ads enhance your company’s image.
If you put a benefit in the headline you’ll have a better chance of catching the reader’s attention and generating an inquiry or request for more information. If after reading the headline a reader can ask “so what?” you probably described a feature instead of a benefit. The answer to “so what?” is probably the benefit.
If your product or service is ideal for specific applications, say so. When readers recognize their application for your product or service they will be more likely to respond. For example, you’re more likely to get an inquiry from someone in a medical records department of a hospital if they notice that your barcoding software is idea for tracking patient’s medical records.
Everyone seems pressed for time these days, including the folks reading the trade publications you advertise in. With this in mind, make it easy for readers to “skim” your ads and still get the message.
Use bulleted copy, subheads and illustrations or photos to quickly communicate key points.
I’ve seen testimonial ads boost the number of B2B sales leads my clients’ ads generate by up to 700%.
Your prospects expect you to be biased. However, they trust their peers to tell it like it is. Use this to your advantage by including quotes from happy customers in your advertising. Or mention the companies you serve. Or use statistics like “chosen by 9 out of 10 design engineers.”
However, to be believable you have to be specific. For example, give the full name, title and company affiliation of the person being quoted. Or list the names of a few respected companies who use your products or services. If you use statistics, be sure to back them up by referencing the source of the data.
If you want B2B sales leads generation, your advertising needs to be present when your prospects are looking for solutions to their problems. So, if your budget is limited, rather than placing only a few full-page ads a year, consider running fractional ads in every issue. Having ads in every issue also makes your company look bigger and more successful.
Have a great week, and remember Jet Set Printing is just a phone call away at 407.339.1900
Jet Set Printing & Promotions
130 N. Cypress Way, Casselberry, Florida 32707
You can now follow Jet Set Print on Twitter
@jetsetprint or https://twitter.com/#!/jetsetprint
We’re excited to introduce you to ” Pete the Pressman ” that tweets from timem to time about his printing day at Jet Set.
Also we will educate you on the printing industry and tweet about various jobs we have in-house.
So don’t delay, Follow Jet Set Print on Twitter today, and we will follow you. Lets network together.
www.jetsetink.com 407.339.1900
Happy Holidays from the leader in printing from the Central Florida area, Jet Set Print
May you have a blessed holiday season.
For all your printing and promo needs contact
brian@jetsetink.com * renee@jetsetink.com
407.339.1900 www.jetsetink.com
We print any size envelope possible.
# 10 Regular, # 10 Window, # 9 Regular, # 9 Window, 6 3/4 envelope, 10 x 13 CAT, 9x 12 CAT , A – 2 , A – 7, A – 6 and more.
Call us today for your envelope quote.
www.jetsetink.com 407.339.1900
Serving all of Central Florida and beyond.
Jet Set Printing is a minority owed printing business.
Certified MBE by the State of Florida since 1998.
Please contact us today for all your offset printing needs.
www.jetsetink.com 407.339.1900
W also offer samples of our work upon request. Very nice print portfolio.
