Brian Stanley told the Sanford Chamber members that he proud to be serving Volusia, Seminole and Orange Counties.

Jet Set Print * 407.339.1900

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The Orlando Orange County Convention Center is Florida’s #1 convention and trade show facility. Located in Orlando, Florida, USA, The Orlando Orange County Convention Center boasts over two million square feet of exhibit and meeting space. The Orlando Orange County Convention Center can host  large events or intimate private sales meetings

Whether you need brochures, banners or folders. We deliver right to the Orlando Convention Center in Orlando, Florida

• Booklets
• Business Cards
• Business Card Shells & Reprints
• Brochures
• Calendars
• Carbonless Forms
• Catalogs & Inserts
• Continuous Forms
• Coupon Books
• Doorhangers
• Envelopes
• Flyers
• Invitations

• Invoices
• Labels
• Letterhead
• Manuals
• Newsletters
• Note Cards
• Pads
• Passes
• Postcards
• Posters
• Presentation Folders
• Programs
• Rack Cards
• Tickets

Is one of the goals of your business-to-business advertising sales lead generation for your salespeople, representatives, distributors or resellers? Consider these proven lead generation techniques gleaned from working with over 170 companies and some of the best marketers in the business.

If you want more sales leads, don’t use image ads

Have you seen the ads showing butterflies and oil wells co-existing, illustrating the oil company’s concern for the environment? This kind of advertising may do a lot to improve the company’s image, but it isn’t designed to generate B2B sales leads.

If B2B sales leads generation is what you want, focus your advertising’s message on the benefits and applications of your products or services. Then let the layout and design of your ads enhance your company’s image.

Put benefits in your headlines

If you put a benefit in the headline you’ll have a better chance of catching the reader’s attention and generating an inquiry or request for more information. If after reading the headline a reader can ask “so what?” you probably described a feature instead of a benefit. The answer to “so what?” is probably the benefit.

Talk about applications

If your product or service is ideal for specific applications, say so. When readers recognize their application for your product or service they will be more likely to respond. For example, you’re more likely to get an inquiry from someone in a medical records department of a hospital if they notice that your barcoding software is idea for tracking patient’s medical records.

Make your ads easy to skim

Everyone seems pressed for time these days, including the folks reading the trade publications you advertise in. With this in mind, make it easy for readers to “skim” your ads and still get the message.

Use bulleted copy, subheads and illustrations or photos to quickly communicate key points.

Testimonial ads are king

I’ve seen testimonial ads boost the number of B2B sales leads my clients’ ads generate by up to 700%.

Your prospects expect you to be biased. However, they trust their peers to tell it like it is. Use this to your advantage by including quotes from happy customers in your advertising. Or mention the companies you serve. Or use statistics like “chosen by 9 out of 10 design engineers.”

However, to be believable you have to be specific. For example, give the full name, title and company affiliation of the person being quoted. Or list the names of a few respected companies who use your products or services. If you use statistics, be sure to back them up by referencing the source of the data.

Fractional ads in every issue can be more cost-efficient

If you want B2B sales leads generation, your advertising needs to be present when your prospects are looking for solutions to their problems. So, if your budget is limited, rather than placing only a few full-page ads a year, consider running fractional ads in every issue. Having ads in every issue also makes your company look bigger and more successful.

Have a great week, and remember Jet Set Printing is just a phone call away at 407.339.1900

Jet Set Printing & Promotions

130 N. Cypress Way, Casselberry, Florida 32707

@jetsetprint or https://twitter.com/#!/jetsetprint

We’re excited to introduce you to ” Pete the Pressman ” that tweets from timem to time about his printing day at Jet Set.

Also we will educate you on the printing industry and tweet about various jobs we have in-house.

So don’t delay, Follow Jet Set Print on Twitter today, and we will follow you. Lets network together.

www.jetsetink.com 407.339.1900

May you have a blessed holiday season.

For all your printing and promo needs contact

brian@jetsetink.com  * renee@jetsetink.com

407.339.1900   www.jetsetink.com

# 10 Regular, # 10 Window, # 9 Regular, # 9 Window, 6 3/4 envelope, 10 x 13 CAT, 9x 12 CAT , A – 2 , A – 7, A – 6 and more.

Call us today for your envelope quote.

www.jetsetink.com  407.339.1900

Serving all of Central Florida and beyond.

Certified MBE by the State of Florida since 1998.

Please contact us today for all your offset printing needs.

www.jetsetink.com  407.339.1900

W also offer samples of our work upon request. Very nice print portfolio.

We’ve always listen to our clients on their wants and needs. That is the key to success in business says CEO, Brian Stanley

By offering a ( direct mail service ) one stop shop to our portfolio, just lets us keep everything in house, and quality control of production.

Our clients are happy, very happy.

Here are just a few of the services we perform:

• Pre-project consulting
• Database management
• NCOA (National Change of Address)
• CASS (Coding Accuracy Support System) Certification
• PAVE (Presort Accuracy Verification & Evaluation) Certification
• List acquisition
• Digital addressing with variable imaging
• Inkjet addressing
• Tabbing and scratch-off labels
• Mail drops

 www.jetsetink.com  407.339.1900

www.jetsetink.com

Check out some Jet Set Printing terms !

Bond paper: Strong durable paper grade used for letterheads and business forms.

Break for color: Also known as a color break. To separate mechanically or by software the parts to be printed in different colors.

Brightness: The brilliance or reflectance of paper.

Jet Set Print Orlando is cranking out the printing.  24/7

Be part of the excitement 2 day.

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www.jetsetink.com   407.339.1900